October 9th news, what kind of advertising is the most trusted in the Internet age? Word of mouth is the most powerful marketing tool!
according to an expansion in 47 countries around the world recent survey by Nielsen: Although advertising platform and advertising resources more and more consumers around the world are still from the most trusted consumer reviews. Word of mouth is the most powerful marketing tool. The survey was conducted in Europe, Asia, the Americas and the middle east. Its theme is the trust of Internet users for 13 different ways of advertising. These ads include traditional newspapers, television advertising and brand sites and user generated content, etc.. Of the 26486 respondents, more than 2/3 said that "recommendation from consumers" is one of their most trusted forms of advertising.
global average advertising method
78%—– from consumer recommendation
61%—– consumers posted comments on the Internet
60%—– brand site
49%—– brand sponsorship
49%—– I subscribe to email
inserting the 38%—– before the movie ad
34%—– search engine advertising
26%—– online banner ad
18%—– mobile phone text ads
however, the degree of trust for "consumer recommendations" is not the same for each country. In Denmark and Italy, for example, the ratio was 62% and 63%, respectively. In Asia, such as Hongkong and Taiwan, the proportion is