I horse note: Starbucks is the world’s most successful coffee chain brand, for Starbucks, have coffee related equipment time best quality is the key for Starbucks to support services is located in a village in the Swiss family business.
when Starbucks stepped up its offensive in the Chinese market, it was one of the secrets of the secret weapon is a quiet Swiss village in the family business.
is surrounded by a wild profusion of vegetation cattle ranch in AG Thermoplan, headquartered in Switzerland near Luzern with a population of 4400 the town of Weggis (Weggis). But for the famous automatic cappuccino machine is the company produced by Starbucks global nearly 21000 stores.
automatic machinery is Germany and Switzerland, "the chief executive of Thermoplan, said the company service 17 years electrical engineer Adrian Steiner," this coffee function and these countries match technology. As with the watchmaking industry, you can find almost everything, including education, talent, quality, value and reliability."
Thermoplan has only 230 employees and its products are used for export. The company is also a microcosm of many small and medium enterprises in Switzerland with global perspective, and rely on the superb technology to promote business development in the 98%.
and China signed Swiss free trade agreement and the taste of milk coffee popular gradually in the Asian giant internal – China material will become the largest market outside the United States, Starbucks gave Steiner a reason for optimism.
Thermoplan also joined Swatch and Mikron Holding AG watchmaker precision tool manufacturer ranks, and they compete in a market in Beijing and Shanghai.
Starbucks said last month that it plans to add 800 new coffee shops in China and the Asia Pacific region in fiscal year 2015.
Thermoplan into the world of coffee machine market can be traced back to a vast expanse of water when the company made of whipped cream machine 30 years ago.
in 1999, when only 20 employees of the small workshop due to win Starbucks’s exclusive supply contract, its wealth began to rocket soared. At that time, Starbucks decided to replace the espresso machine with the traditional espresso machine, which is needed for the preparation of milk foam.
with this contract, Thermoplan coffee machine to become Starbucks from New York to Paris to all the stores everywhere in the standard configuration of the.
Thermoplan’s basic automatic coffee machine is priced at 7000 Swiss francs ($7700), with the