[Abstract] Liu Qiangdong pointed out in his internal speech, if there is a fake Jingdong platform, there is no difference between Tmall and Taobao.
Tencent technology Lei Jianping reported on July 27th
POP is becoming an important part of the business of a Jingdong but with the POP open platform bigger and pat net adjusted again on the line, a large number of third party merchants for Jingdong meet great challenge on quality monitoring.
day before the Jingdong to the Jingdong fake oil event mall CEO Liu Qiangdong a great stimulus. Is the most worried about the problem mentioned in the third party product quality problems in central speech at Liu Qiangdong on Friday, as the platform for three years, has been tremble with fear.
to the end of the first quarter of 2014, Jingdong platform sellers only nearly 30 thousand. Although there are tens of millions of online sellers, Jingdong simply do not touch, there is a SKU found to be false, we are in accordance with the contract, the seller will be a lot of money."
Liu Qiangdong said, merchants sell a fake Jingdong in the mall, may face 1 million penalties, and even businesses will be punished to the collapse of the company, the Jingdong will take the initiative to sell information provided to the State Administration for Industry and commerce, to help check the fake.
Liu Qiangdong has stressed that foreign, on platform settled merchants selling fake problem detest, said that if the discovery platform to sell fakes, A, B, C on the three level management personnel within one year shall not be found if the promotion and salary raise, three times a year, the relevant personnel should be expelled. Jingdong has set up a special team of 58 people, day and night sampling, the Jingdong operating cost is also high.
has been the biggest characteristic of Jingdong is self-employed, can guarantee the quality of goods, but also restrict the rapid development of its own business, Taobao and Tmall can grow rapidly, rely on the open platform, but the disadvantage is too many fakes on the platform, users encounter denounce.
stressed that Jingdong goods without fakes, is an important means of differentiation between Jingdong and Tmall competition, Liu Qiangdong pointed out in his internal speech, if there is a fake Jingdong platform, there is no difference between Tmall and Taobao. The Jingdong started to self supply fake brands will not destroy the Great Wall.
Liu Qiangdong also clarified on the POP platform and the relationship between self, the outside world that the Jingdong making money on POP platform, in fact, proprietary Jingdong was the main force, the future electricity supplier industry taxation is inevitable, its advantages will gradually emerge.
proprietary and POP platform for Jingdong mall is essential, and are indispensable, who can not be replaced by anyone, all standardized products must be able to win, but the non-standard product POP platform will win."
Liu Qiangdong said, this kind of self similar clothing and shoes can not do, because the brand is highly fragmented, the number of SKU mass, self mode made cost will be higher, must rely on the platform sellers in the Jingdong sales platform, proprietary Jingdong will be stronger after ten years, but the non standardized production.