New Delhi: Property consultant CBRE Wednesday said it has tied up with IT industry body Nasscom to identify and support startups that seek to transform Indian real estate sector with technological innovations. CBRE South Asia Pvt Ltd will conduct a ‘Proptech Challenge’ in collaboration with the National Association of Software and Services Companies (NASSCOM) that aims to identify budding startups working towards innovating and building technology solutions for the real estate sector. Also Read – Commercial vehicle sales to remain subdued in current fiscal: IcraThe collective objective is aimed to support emerging businesses with the potential to transform the real estate market with creative, innovative and disruptive thinking. Speaking on the initiative, Nasscom Head Membership Srikanth Srinivasan said it is collaborating with CBRE to nurture the real estate segment in the startup ecosystem. “Creating the next-generation of startups is the need of the hour and this platform will provide opportunities to not only present emerging technologies and innovations but also entry into our 10K start-up ecosystem,” he added. Also Read – Ashok Leyland stock tanks over 5 pc as co plans to suspend production for up to 15 daysCBRE India Chairman & CEO Anshuman Magazine said: “In a developing economy like India, it is imperative to become tech-ready and encourage businesses working towards transformation that will take the industry to a truly global industry which is tech-ready”. Magazine also heads CBRE’s South East Asia, Africa and middle east business. Startups with an idea and in search for a platform to address a wider audience should participate in this challenge. Entries will be divided into four categories: Real Estate FinTech; Sustainability; Agility and Efficiency and Made For India. The Nasscom is the premier trade body of the IT-BPM industries in India. It has more than 2,100 members, which include both Indian and MNCs that have a presence in India. US-based CBRE Group is a Fortune 500 company.