Experian launches Prime Performance Modelling 22 total views, 1 views today AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis Experian say it can be used by charities of any size.Peter Thompson, Sales Director for Prospect Targeting within Experian’s Marketing Services division, said: “Our latest solution opens the door for fundraisers that want a cost-effective targeting solution that adds significant value to their customer acquisition strategies.”“Prime Performance Modelling enables charities of any size to unlock the hidden potential within their donor databases by quickly identifying those donors or prospects most likely to respond, convert and provide lifetime value.”Contact the Prime Performance Modelling Team on 0207 664 1222. Information solutions company Experian has launched Prime Performance Modelling to help fundraisers identify profitable, new donors in the UK.Prime Performance Modelling has already been used in the USA where Experian’s clients have found as much as 50% additional list volume while increasing campaign response rates by up to 30%.By combining clients’ data with Experian’s National Canvasse and Canvasse Lifestyle databases, Prime Performance Modelling’s profiling, segmentation and modelling techniques provide charities with the means to access critical volumes of accurately targeted, responsive data, and identify the highest performing multiple segments within donor databases to locate the best prospects.It can also help them tap into niche segments where return on investment is high and not over-saturated by direct marketing offers. Advertisement Tagged with: Individual giving Technology AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis Howard Lake | 18 October 2004 | News About Howard Lake Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world’s first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of GoodJobs.org.uk. Researching massive growth in giving.
Everybody is talking about IU graduate Yogi Farrell. For the start of this year’s NBA season he was playing in the NBA Developmental League. Farrell was drafted by the New York Knicks but was recently traded to the Dallas Mavericks. Due to injuries on the Maverick roster, Yogi was called up with a 10-day mini-contract.This mini-contract was suddenly changed to a 2-year deal after Farrell poured in 33 points in one of his early games. The diminitive Farrell was believed to be too small to play in the NBA, but when you are quick and can shoot you can play basketball no matter what the league is. It is hard for a Purdue graduate to talk positively about IU athletes, but Yogi Farrell is definitely the real thing!