Purplebricks’ growing dominance revealed by Google search analysis

first_imgHome » News » Agencies & People » Purplebricks’ growing dominance revealed by Google search analysis previous nextAgencies & PeoplePurplebricks’ growing dominance revealed by Google search analysisNumber of people tracking down the hybrid agency online has risen by 18% over the past year, research has revealed.Nigel Lewis3rd January 201903,157 Views Google searches for Purplebricks have increased by 18% over the past year, a survey of the UK’s digital marketing world has revealed, helping make it the third most popular brand online after Rightmove and Zoopla.Completed by consultancy MediaVision, the research  also reveals that online searches for Emoov increased by 47% year-on-year, an impressive result albeit too late to save the business from administration.The MediaVision report also reveals the most popular estate agency brands within the property industry among those completing Google searches.The top ten are, in order of popularity; Savills, Dexters, Knight Frank, Foxtons, Strutt & Parker, Haart, Winkworth, London estate agency James Anderson, Chancellors and Hamptons International.PortalsAlso, the marketing efforts and advertising spend of portal OnTheMarket has also been bearing fruit, the research shows.Although it’s still the fourth most popular portal online, the number of Google searches for ‘OnTheMarket’ have increased by a third over the past year.But one type of brand obvious by its absence are online agents. Apart from Purplebricks and eMoov, none of their better-known competitors are searched for much by house hunters, the research suggests, including Yopa, Doorsteps, Settled, EasyProperty, HouseSimple or House Network.“Due to ongoing uncertainty caused by Brexit, we’re seeing a lot of demand exit the market,” says Louis Venter, CEO of MediaVision (pictured, left).“Searches for office space and residential property are down year on year, which is a sign of a tough landscape. Brand search is no different and predominantly, there’s a reduction in demand for the biggest property brands across the board.”haart knight frank james anderson Purplebricks louis venter mediavision Strutt & Parker Savills Chancellors and Hamptons International Dexters winkworth Foxtons January 3, 2019Nigel LewisWhat’s your opinion? Cancel replyYou must be logged in to post a comment.Please note: This is a site for professional discussion. Comments will carry your full name and company.This site uses Akismet to reduce spam. Learn how your comment data is processed.Related articles BREAKING: Evictions paperwork must now include ‘breathing space’ scheme details30th April 2021 City dwellers most satisfied with where they live30th April 2021 Hong Kong remains most expensive city to rent with London in 4th place30th April 2021last_img read more