Digitization is a term that will certainly mark the tourism sector in the coming years, all under the imperative of smart tourism or Tourism 2.0. The current situation in tourism leads many tourism entities, as well as organizations concerned with tourism, to revise their strategies, see how to invest smarter in the future and infrastructure. Thus, our tourism needs to undergo a certain transformation in order to use its potentials and resources more wisely. ZOOM Event – 3. LOUD THINKING – Smart Tourism by HrTurizam But we are often unaware of what digitalization of tourism itself means? What are these processes? What are the concrete examples and implications of digitalisation of tourism? How can digitalization help us in business, be it a hotel, an apartment or a destination? Although in Croatia we cannot boast too much about the digitalization of our tourism, except for positive individual examples, and not unfortunately destination ones, we are still the first in the world in one digital process. And this is the well-known eVisitor system. Great start, but as the saying goes: One swallow doesn’t make spring. All these issues, as well as many others, will be opened through 3. Loud thinking Smart tourism that will take place 19.5. at 11am via Zoom and FB Live, where our interlocutors will be Ivan Ilijašić, director and founder of Orioly i Goran Mrvoš from Infosit. Together we must be part of a new tourist paradigm and digital transformation, so that we can build a better and smarter Croatian tourist story. Because a destination is not made up of one subject, but we are all a destination. We want to demystify this story a bit and see what smart tourism is, how small tourism companies can use technology and improve their business, but also how destinations can finally simply launch their content and better represent it to the local and global market and how to do it. include those who actually work in tourism. One of the goals is to show how to simply start building a smart tourism strategy and how a strategy can be developed that can yield results in shorter periods. Expect examples from practice, both from Croatia and abroad, and how we can apply the same ourselves.